Product Transformation

Transformation is a journey many companies embark on, but few achieve true success. Our approach is to focus on the fundamental shifts required to evolve into a product-led organization capable of responding to threats and capitalizing on opportunities.

We believe transformation is about more than just new processes—it’s about changing how you think, act, and deliver value to your customers. Our approach focuses on two essential areas:

1. How You Solve Problems: Shifting from feature-driven roadmaps to empowering product teams to solve the right problems. We help you establish cross-functional teams that collaborate on discovering solutions that are valuable, usable, feasible, and viable—ensuring product success in the market.

2. How You Decide Which Problems to Solve: The most strategic shift is determining the right problems to tackle. With a strong product vision and data-driven product strategy, we guide your teams to focus on the critical opportunities that align with business objectives.

In addition, How You Build and Deploy is key to success. Moving away from infrequent, large releases to a rhythm of frequent, reliable small releases allows you to respond quickly to market changes and customer needs. Continuous delivery is the gold standard, but at a minimum, releases should happen every two weeks.

This holistic transformation requires strong leadership across product, design, and engineering. It’s not about adopting methods sequentially but progressing in parallel with focused teams, proving the model before scaling across your organization.

At MVPM, we partner with you to navigate these changes, helping you become a product-led organization that thrives in today’s dynamic market.

For details on the Product Operating Model, see Transformation Defined by Jon Moore and Marty Cagan at svpg.com.